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“If you listen to Radio 1 in the background all day, is that really a very good figure for us to judge how successful Radio 1 is?” he asks. Tweet. A video of Radio 1 DJ Greg James naked on a wrecking ball might seem an unlikely glimpse into the future of the BBC’s youth radio station. Radio live online and radio frequencies !

Pete Tong B2B Bonobo. The chance to see Big Weekend or Live Lounge performances or DJs doing wacky stunts is fine, but is it enough to change young people’s behaviour?

The UK radio industry continues to look to the quarterly Rajar listening figures as a yardstick of achievement, but Cooper says these stats, while “a very important part of what we do”, don’t accurately reflect the full extent of audience engagement. “If you want young people to bump into Radio 1, we increase our chances by being on YouTube and social media.”Another key development among the youthful Radio 1 demographic is that audiences are no longer passive consumers, becoming active participants in the media conversation by sharing content – the “share” in Cooper’s mantra of “listen, watch, share”. The proposed Director general Tony Hall explained last October that Cooper unsurprisingly shares his boss’s platform-agnostic view.

“If we can do that with the right presenters and content then we can continue to be relevant.”Broadcaster moved comfortably between radio and television before founding aerial filming companyGlen Le Lievre cartoon, which accompanied Mike Carlton column on Gaza conflict, removed as editor admits ‘a serious error of judgment’The writer, director and producer on her new drama In the Club, the BBC, Leeds, soaps – and when Hollywood came calling.
By Radio 1 Dance. “What we need to do is to represent the zeitgeist of what it feels like to be young, to reflect and celebrate youth culture in the UK,” he says. This change is taking place under the leadership of Ben Cooper, who has pursued a strategy of “listen, watch, share” since he became controller of Radio 1 and 1Xtra in 2011, in an attempt to engage with what he calls the “head down” generation of mobile- and laptop-fixated teens for whom The latest step towards this goal was the announcement last week of a dedicated space on the iPlayer for Radio 1’s visual content, building on the success of the Radio 1 YouTube channel, which has the most subscribers – 1.4 million – of any radio station on the platform. 4:02 Eminem - Love The Way You Lie ft Skylar Grey on Radio 1 - Duration: 4 minutes, 2 seconds. They are on a screen, YouTube and social media,” he says. 50+ videos Play all Mix - General Levy - Incredible [ Live @ BBC Radio 1 Studio ] YouTube #SixtyMinutesLive - Dizzee Rascal, BBK, Lethal Bizzle, Tempa T, Fekky, Footsie & General Levy - … “What are the right times to distribute this content – the right times, the right platform and the right device? Whether his network can produce compelling, share-worthy content of the kind that will attract a young audience is another matter, although the success of James’s Wrecking Ball video (5.7m views and 5,700 shares on YouTube) or Miley Cyrus’s Radio 1 Live Lounge cover of Lana Del Rey’s Summertime Sadness (14.5m views and 29,700 shares) is promising.Paul Robinson, former BBC Radio head of strategy, remains unconvinced that young people will visit a BBC – “ie, establishment” – destination for online video, even with a dedicated space on the iPlayer. Now young people have maybe a radio in the kitchen, a mobile phone, a laptop and a tablet,” he explains. But Cooper points out that the station’s audience is tuning in for less time. “You need to start thinking about brands.“The ultimate goal [of initiatives like the iPlayer channel] is quite ambitious. But Cooper is naturally confident. “Perhaps the bigger problem is that Ben hasn’t given any reason to go to it,” Robinson says. I don’t think so.”The wider question is whether Radio 1, now in its fifth decade of existence, can stay relevant to a young audience brought up on the all-you-can-eat infinite musical jukeboxes of YouTube and Spotify and the interactivity of social media.This will be quite a task. Dua Lipa performs bonus track IDGAF for the BBC Radio 1 Live Lounge in LA, with a supergroup of backing singers - Charli XCX, Zara Larsson, MØ, Alma. Radio 1's Friday party rounds off with Pete Tong B2B Bonobo recorded in LA! 8.1 “There isn’t a compelling content offer to consumers. The world's best radio station, bringing you the biggest pop acts, the freshest new music and many moments of joy and hilarity. Former Radio 1 DJ Mike Smith dies following heart surgeryFairfax apologises and withdraws SMH cartoon criticised as antisemiticBBC’s 6 Music hits right note on digital as Radio 3 struggles to stay tuned inKay Mellor: ‘Steven Spielberg rang me up in Topshop’ I would like to see the To help fulfil this lofty ambition, Cooper says Radio 1 has to crack two key problems: distribution of content and measuring success in the modern digital world. “We used to distribute our great content through the radio. Radio 1's Dance Weekend. Listen live to BBC Radio 1 on BBC Sounds. “It is wrong to keep thinking about radio and TV stations,” he says. That is the key to still being relevant.”The issue of how to measure success could prove extremely complicated, however. “Or is going to YouTube to look at four different videos and posting them on social media more valuable?”Radio 1 performed well in the most recent quarterly Rajar figures, released last week, with an average weekly audience of 10.8 million listeners, up 270,000 on the previous quarter.

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